Arrivals from Canada recorded 1,121,000 visitors in Italy

Green Italy is a leader in eco-friendly travel. Data provides us with clear examples of foreign visitors appreciating Italy’s attention to the environment. During the Summer of 2019, tourism has stimulated Italy to activate its green credentials and all Regions of Italy were actively involved. More than 20 smoke-free and plastic-free beaches, as well as 385 Blue Flags certifying the quality of our coastline, reflect a 4.6% increase in ecological improvements over 2018.
Regional initiatives and programmes
Valle d’Aosta, which is becoming increasingly carbon-free, is a good example with the Alpine Green Experience project proposing green routes for tourists to drive along in electric cars that they can re-charge at almost any hotel. Alto Adige Südtirol has several eco-walks and workshops in seven natural parks, 18 ComuniClima certified communities and 10,000 CasaClima certified homes, as well as six hotels with international Biohotel certification and 32 Vitalpina hotels certified by Ecolabel. Emilia-Romagna has the highest number of Legambiente Eco-Beaches and 88 of its 97 coastal resorts have been rated “excellent.” Like Friuli, Liguria, Marche, Abruzzo, Tuscany, Sicily and Veneto, it has made significant investments in the eco-tourism trend through the introduction of eco-hotels and ecological education campaigns, energy-savings programs and beaches accessible to people with mobility challenges. Natural parks and trekking routes make it possible for tourists to discover these regions from another perspective through map-app-guided cycling trails and groups of hotels specialized in bicycle touring. Italy’s first bike station was established in Bologna, Emilia Romagna, as was the so-called Bicycle Highway.
Friuli-Venezia Giulia is encouraging slow tourism with the trans-national Italia-Austria WalkArt project: the art of walking along eight pilgrimage routes. Sicily is participating in the “Consume Less” project to reduce waste and garbage. Tuscany will host the G20 beaches event in Castiglione della Pescaia. Together with Legambiente and various organizations, such as Abruzzo, defined as the greenest region of Europe due to its significant biodiversity, is launching a pilot project to create a green connection hub along the coast. Another eco milestone located in Veneto, is Bibione, the first smoke-free beach in Italy.
Arrivals from Canada in 2018 recorded 1,121,000 visitors (an increase of 14.6% compared to the previous year).
Canada ranks 8th among the non-EU countries of departure. Expenditure of Canadian tourists in Italy totalled 1,549 million euros (an increase of 24.7% compared to 2017).
Sources: Bank of Italy 2019, Statistics Canada, ISTAT.

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